Dairy cattle breeding is the process of selecting and mating individuals in accordance with breeding goals, with the aim of changing genetic merit of future generations and bringing about an improvement in economic efficiency. For instance, a breeding goal may be designed to improve milk production, health, and fertility. Selection would then be for individuals who will produce offspring that genetically will earn greater profit through improved production at a lower cost (due to improved health and fertility).
Unlike the big brands of milk we do not collect milk from thousands of farmers where cattle feed, health and milking methods are not monitored. We have a single breed of cows housed in select mid-size farms under 50 kms from the city. The fodder and well-being of the cattle is monitored under supervision of trained veterinarians at all times.
